Why Capturing Your Ideas in an “External Brain” Matters Now

Now that we’ve all lived through a year of unprecedented and discontinuous change, a system of thinking like Building a Second Brain is more important than ever.

Chuck Frey
4 min readApr 10, 2021
Photo by Tyrel Johnson on Unsplash

We live in a world today where the majority of the creative projects we pursue require information, knowledge and ideas to move them forward.

Our ability to capture, organize, distill and leverage these assets has become a key skill to accelerate our careers, amplify our creative output and build our influence in the world.

If your work involves any type of information, you’re already gathering, capturing it and using it. You’re saving it in documents, spreadsheets, presentations and other formats — but in scattered silos.

What if you had an integrated system where you could capture and nurture your ideas, knowledge and insights — your own personal, valuable body of work that could help you advance your projects and goals?

That’s the aim of Building a Second Brain, Tiago Forte’s simple but profound methodology for creating a reliable external repository that enables you to capture, enhance and re-use the information, knowledge and ideas you encounter on a daily basis.

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Chuck Frey
Chuck Frey

Written by Chuck Frey

Thought leader in mind mapping, visual thinking and creativity for 15+ years. Relentless explorer, learner and dot-collector. I help you elevate your thinking.

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