The same is true of creative problem-solving. Most people are content to stop brainstorming as soon as they have generated the first “right” answer — even if that solution is of low value and doesn’t really solve the problem. It takes discipline to keep at it and dig for more valuable ideas — to think more DEEPLY about creative solutions. I explain this phenomenon here, in a 2-minute video: https://www.youtube.com/watch?v=t5Q85Jzu0Ok