The no B.S. guide to selling your ideas

Be more confident — and successful — when selling your ideas

Most people would rather stand on stage in front of a room of people in their underwear than sell an idea to their boss or a group of important stakeholders.

Why does pitching your ideas strike so much fear into so many of us? Because it’s not a skill that’s not taught in school.

It’s also not easy to find good advice online, either. A recent Google search on “how to sell your ideas” turned up a LOT of well-meaning but ultimately meaningless advice.

Lots of noise.

Very little signal.

Not very helpful.

So I took it upon myself to combine my 30+ years of experience studying creativity and selling ideas as part of my work to put together a no B.S. summary of the best practices for this important life skill.

Why cultivate your idea-selling skills?

You may be tempted to say, “I don’t need to sell my ideas to anyone. I don’t do creative work.” But actually, you do!

Think about it: You need to convince someone of something more often than you realize. The ability to tailor your pitch to the person you’re talking to and persuade…