How to find your “million dollar briefcase”

Chuck Frey
2 min readNov 21, 2021

Each of us has multiple opportunities around us that could be worth a million dollars or more, if only we could recognize them.

Imagine if you could cultivate the ability to find a million dollar briefcase, brimming with cash. Wouldn’t that be amazing?

You can, with the help of Karl Warren and his remarkable Million Dollar Briefcase e-book. Its name is a metaphor for the creative potential we all have latent within us.

Warren proposes that we’re surrounded by opportunities. We just need the proper perspective in order to see them: “We have a habit of only seeing what we expect to see, often missing the obvious or unexpected,” he explains.

Our minds tend to operate in autopilot mode, following predictable routines. It’s the mental equivalent of wearing blinders.

That’s why we tend to miss opportunities. They lie outside of our habitual mindset. To see them, you must retrain your brain to recognize them. You see, million dollar ideas aren’t just laying around waiting to be picked up. You must patiently hunt for them.

So how can you find your million dollar briefcase, your big opportunity?

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Chuck Frey

Thought leader in mind mapping, visual thinking and creativity for 15+ years. Relentless explorer, learner and dot-collector. I help you elevate your thinking.